I agree that very people have the right stuff to be DIYers. I used to participate in a very well known DIY forum and even the experts there admitted that maybe 1% of people have the knowledge, skills and discipline to be successful DIYers. Gary is correct when he says that having a coach is very important. I would go so far as to say that having a coach is priceless. All the investment smarts in the world are useless if you panic and make bad choices when markets go south. And the value of having a coach that has the skills to go way beyond the relatively simple topic of investments and guide their client through the maze of tax, estate, cash flow and insurance planning is beyond priceless. Having a planner with those skills as well as fully qualified legal and accounting expertise to draw from for more high level scenarios like complicated estate settlement, pension, benefit and severance options, divorce and international tax on retainer makes the cost of dealing with a planner insignificant.     

P.S. Gary calls himself a "behaviorial investment advisor ". I don't know what to make of that classification but it sounds pretty pretentious for someone with just an insurance license and a ChFC which I'm sure doesn't qualify him as a human behavioral – or “behavioural” as we spell it in Canada – expert expounding on psychological aspects of investing.

When you lead with the statement that you are a "behaviorial investment advisor", in your "About Gary" page in bold, italics and bigger font, it implies you're a qualified expert. I can guarantee you that if you were governed by an IIROC dealer instead of the less stringently governed insurance industry, you'd never be allowed to use that wording on a website or anywhere else without some heavy duty credentials. Saying you read a lot and that Advisor.ca thinks you're an expert wouldn't cut it.
But I do agree it's an important topic and advisors ignore research by Areily, Kahneman, Thaler, Statman, etc. at their own (and their client's) risk. It's a central aspect of knowing your client.

* still don't like your spelling of “behaviorial” but that's another topic.

Personally I wouldn't use any references about anything to do with investor psychology in any of my marketing material that a client or prospect would see. If the relationship was reversed, it would make me feel very uncomfortable thinking my advisor (or lawyer, mechanic or plumber) was psycho-analysing every maneriszm I display or word that comes out of my mouth. I don't see how this would enhance my relationship with the client.

But that's just me. Maybe a marketing expert would have a different opinion. So I would proudly display any designations like CPF and University degrees but that's where I'd draw the line.

But it doesn't really matter what I think. I'm on an IIROC platform and they have rules and my dealer interprets those rules. And I know for a fact that I can display my CFP designation because I proved I have it, I can call myself a Senior Finiancial Planner because that's a designation that's approved by IIROC and if I had any degrees I could display them with the dealer's approval. As far as any special skills like those discussed here, I've never tested it but I'm very sure my compliance departement would not allow it.