Hi Jaq,

Social media is the cornerstone of our business here at Life Guard Insurance. We run Canada’s
best online blog for life &
health insurance focused on delivering useful consumer information about
insurance topics. We also have an extensive social media presence, including Twitter, LinkedIn (my personal
profile), Facebook,
YouTube
and a few other new online tools to curate content. Some people might think
that social media is a scourge on society, and that is fine. Not every person
in Canada will use social media to search for insurance and investment advice,
and there is still a very big and important place for advisors like Jim Mason
(comment above). The reality is that the numbers of people looking online is
huge and growing faster than any other media distribution system in our
history. If you are in the business of marketing you services directly to
interested clients, there is no better way than to do so online.

But the game isn’t that simple. It is very competitive out
there to be successful. That is why I have begun offering a comprehensive
solution for complete internet presence and social media marketing for
insurance brokers across Canada through our new Internet
Affiliate Marketing Program. For those brokers who want to be online but
don’t have the time or know where to begin, we can provide them with the
website and all the tools to get online fast, and start seeing results in the
form of leads.

Thanks for your question. Hope the discussion continues.

Mitch Reynolds

President, Life Guard Insurance