If a client doesn't show signs of being triple A, we ask ourselves why. We look for solutions or acknowledge the reasons why they don't meet one of the attributes (and most times that's ok). We have an honest discussion with the client about how we can help them. If all else fails, we find a way to gently transition them to a better fit (either a new advisor, or their local bank branch). We never actually "fire" a client. It's all about finding what's right for everyone involved.

AAA attributes:

1) Assets – the right amount

2) Attitute – mandatory to achiving success. If the client has the wrong attitude, no amount of advice or financial planning will help them.

3) Advocacy - raving fans