To achieve success, you need to be best at what you do.
Whether you operate a niche practice or offer general financial planning, you have to show your clients you're the top choice by highlighting your unique expertise and strategies.
Jeff Weiner, CEO at LinkedIn, calls this being the master of your domain. And using the example of Jerry Seinfeld—creator of the best sitcom of all time, he says, and prolific comic bigwig for 35 years—Weiner offers five tips for those who want to stand out.
- There's no such thing as perfect: The moment you stop practicing, learning and striving is the moment your business stops growing.
- Sweat the details: Note all of your clients' preferences, no matter how minor, and always tweak processes that can be improved.