Every week, we look at the ABCs of cash flow management.

Read: The ABCs of cash flow planning

G is for Gusto

Gusto, according to dictionaries, can also be referred to as enthusiasm, delight and satisfaction.

Now, wouldn’t it be great if your clients used these types of words to describe your working style and personality? If you help people build their financial plans with enthusiasm, or gusto, they’ll likely be impressed and want to refer you.


When helping a client with cash flow planning, specifically, it helps to explain that he also needs to approach cash flow changes with a positive attitude. That’s because curbing spending isn’t about sacrifice and delayed gratification. Instead, it’s about him living an enjoyable life today, while not giving up the pleasure of his secure, financial future in the process.

Read: Canadians are addicted to spending

So, are you and your clients living with gusto? Your goal should be to help people be as excited about their daily lives and careers as they are about vacations and retirements.

Read: More spending power for Canada’s youth: BMO

To do this, get clients to focus on what they love and on their cash flow needs. This will help them plan lives they don’t need to take vacations from.

Through effective planning, you can grant people’s wishes by helping them reach their goals. In that way, the side effects of cash flow planning go far beyond simply helping clients spend more responsibly and service their debts. Through tailored, long-term solutions, you can help them gain control and live with gusto.

Read: The ABCs of cash flow planning: F is for frequency

Also, come back next week for letter H.

Stephanie Holmes-Winton is a Halifax based financial services educator/speaker who helps advisors find the money to help their clients fund their financial plans. She is the author of Defusing The Debt Bomb & $pent. Stephanie is also the founder and board chair of the Certified Cash Flow Specialist™ designation program. You can reach Stephanie at sholmes@themoneyfinder.ca or themoneyfinder.ca
Originally published on Advisor.ca

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