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Building relationships and getting access to new business are two advantages of working for free, says the Financial Times.

Since the economic downturn, providing pro-bono services and freelancing have become increasingly popular ways to make your name in an industry; in the last two years, freelancing has increased by 45% in the EU.

While working for free can help you gain contacts and experience, it also has its detriments, FT says.

Read: Help clients understand your role

It may imply that you aren’t confident enough in your abilities to work for a fee, or suggest that your work isn’t valuable.

So while offering services for free may be beneficial sometimes–like to gain credibility or gain entry into a new niche–make sure you benefit in another way.

Read more here.

Also read:

Attract clients from the oil and gas sector

6 ways to improve your services

How to differentiate yourself

Originally published on Advisor.ca

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