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Broadridge Financial Solutions, a global fintech firm, has announced a partnership with robo-advisor Wealthsimple. Working with Wealthsimple, Broadridge will offer automated investment management to support both advisor-investor and direct-to-investor models, says a release.

Read: Fintech investment remains strong: report

The partnership will also enable Broadridge to drive efficiencies in client onboarding, compliance, and account transfers. Additionally, clients will gain access to in-demand functionality, such as automated investment management, mobile access and lower-cost ways to invest.

“With this new partnership, clients will be able to leverage highly customizable technology to target new customer segments,” says Michael Dignam, president, Broadridge Canadian Securities Processing Solutions, in a release. “Our wealth solutions have the unique capacity to support both securities and mutual fund dealers, on a single platform, even though they are separately regulated entities in Canada.”

Read: How robo-advisors have it rough

Michael Katchen, CEO and co-founder of Wealthsimple, adds, “We’ve always believed strongly that combining human advice with great technology delivers the best experience and outcomes to investors. Through this integration, clients will be able to retain their relationships with their advisors, while gaining access to a great technology experience.”

Originally published on Advisor.ca
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