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GoPro, which makes wearable video cameras used by athletes to record their  exploits, will go public, the New York Times reports.

Like Twitter, the company is using a new rule that allows smaller companies to file a confidential IPO, meaning potential investors won’t have much operating information until soon before trading starts.

Read: Twitter announces IPO in a tweet

In a statement, the company said it filed its registration application with the SEC Feb. 7.

Read more here.

Also read:

IPO fever boosts the wrong stock

Human IPOs treat people like corporations

Originally published on Advisor.ca

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