Minister of State (Finance) Kevin Sorenson and Financial Literacy Leader Jane Rooney today launched the National Strategy for Financial Literacy—Count me in, Canada. The strategy is a call to action for all Canadians to gain the knowledge, skills and confidence they need to make good financial decisions.

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“I continue to be inspired by the people in communities throughout the country who are working hard to improve their financial know-how, and those who are supporting others to do so,” says Rooney.

The national strategy is relevant for all Canadians, while also recognizing that individuals have diverse experiences and circumstances, particularly at different stages of life. Saving for an education, buying a first home, managing household credit and planning for retirement are only some of the many financial turning points in Canadians’ lives.

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The strategy will focus the efforts of the hundreds of public, private and non-profit organizations across the country that deliver financial literacy programs and education to Canadians. The collaborative and coordinated approach aims to help individuals and their families improve their financial well-being.

Quick facts

The National Strategy for Financial Literacy will engage public, private and non-profit organizations to help Canadians attain three goals:

  1. manage money and debt wisely
  2. plan and save for the future
  3. prevent and protect against fraud and financial abuse

Organizations across the country will do so by focusing on three prioritie:

  1. collaborating and sharing
  2. tailoring programs and using plain language
  3. reaching and engaging Canadians

Read more.

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