In the next five years, millennial consumption patterns will affect market behaviour, says Business Insider.

Because of the millennials’ more active lifestyle, fitness companies’ stocks, like Nike, will rise in value.

Read: 5 ways to understand millennial clients

Millennials aren’t large consumers of candy and junk food, so corresponding stocks, like Hershey, will decrease in value.

For more millennial-related stock moves, go here.

Also read:

Wage gap narrowing as Millennials demand gender equality

Millennials invest early, think long term

Are your clients getting the best stock prices?

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