Insurance consumers’ preferences are shifting.

That’s why brokers have to change their sales approaches going into 2014, said Larry Linne, CEO of consulting firms Sitkins International, at the 2013 Top Broker Summit in early December.

Read more on his 7 tips for insurance brokers.

Also check out:

3 ways to create an insurance trust

Email your clients: Catch overlooked insurance needs

4 steps to an effective insurance sales review

Insurers fight for bigger slice of wealth pie

Are online insurance apps good for clients?

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