family-life-insurance-policy

The Canadian life insurance industry must focus on nurturing better customer relationships.

That’s because only 59% of Canadian consumers have faith in life insurance companies, finds an EY survey.This is the lowest rating compared to pharmaceutical companies (61%), car manufacturers (64%) and banks (81%).

Read: Get help managing funds of minors, disabled adults

Digital communication channels and improved distribution strategies will help companies better connect with consumers and gain market advantage.

Read: Canadians unprepared for financial impact of disabilities

In fact, 76% of life insurance consumers are willing “to use digital and remote channel options for different tasks and transactions.To stay relevant and enhance personal interaction, insurers must develop flexible and multichannel contact options like online chat, video tutorials and mobile apps,” says Marc-Andre Giguere, EY partner and Canadian Financial Services Insurance Leader.

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Originally published on Advisor.ca
See all commentsRecent Comments

CHARLIE LDA

I think this video sums it up pretty nicely

http://lifedesignanalysis.wistia.com/medias/d3ci5i09xi

Wednesday, March 11 @ 12:21 pm //////

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