We’ve all seen those feel-good corporate promotional videos, whether they’re for an oilsands company, a bank or insurer, or another business that wants to prove why they’re special.

This sharp parody proves why using buzzwords and vaguely inspirational images don’t make your business stand out.

It’s a good reminder to focus on your unique abilities when promoting your work. Watch the video below.


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This Is a Generic Brand Video from Dissolve on Vimeo.

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