Twitter will be acquiring ZipDial, an India-based mobile marketing start-up, in what analysts are estimating is a $30-million to $40-million deal, reports Yahoo! Finance.

Read: Twitter CFO accidentally tweets about acquisition

The move is being reported as a way for the social media platform to enter emerging markets. That’s because some people in countries like India may not yet have access to smartphones or high speed Internet.

ZipDial notes it focuses on “delivering the right message to the right user at the right time.”

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