Pursuing well-defined goals makes people happier than chasing after general ones, say researchers at Stanford University.

Concrete goals ward of unrealistic expectations, and generally makes happiness more achievable.

Read: Canada warms to goals-based investing

To ensure clients are satisfied with their financial plans, try framing goals accordingly. Emphasize the quantifiable aspects of their planning goals: instead of retirement security in general, highlight how much clients should accumulate.

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Short-term goals increase planning success

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