Is mobile banking the way of the future?
While only a small minority have turned to it so far, the trend is growing, says the most recent issue of the Ipsos Canadian Inter@ctive Reid Report.
More than one-in-10 online Canadians (12%) have completed transactions using their mobile device in the past three months, shooting up 4% from 2011 levels.
Also, consider this: only one-third (36%) of adults in Canada currently own a smartphone. As more people buy them—ownership soared from 9% in 2008 to 31% in 2011—mobile banking could become the faster, preferred method, with online banking already growing steadily.
“This growth in mobile and online banking may be fueled at least in part by an increasing sense of confidence and security in online and mobile transactions”, says Catherine Dawson, senior vice president at Ipsos Reid.
The study finds nearly all Canadians are confident the financial services industry can ensure the security and privacy of their information online (87%), up 10% over last year.