Would you trust just anyone to represent your company? No.
Then why let a recent college grad represent your firm on social media just because they know how to use Facebook and Twitter?
Social media is an extension of your brand and firm. Just because “they’re really good on Facebook” doesn’t mean they’re capable of managing a company’s social media responsibilities, says Hollis Thomases of Inc.com.
Read: 3 social media principles for advisors and firms
Here are five reasons why you should think twice before hiring Gen Y as your social media guru.
- Not mature enough. Most youngsters don’t feel they’ve reached adulthood until late into their 20s or early 30s, according to research from Clark University.
- They don’t have the same etiquette. Sure they know Facebook and Instagram, but have you checked out the substance of his or her posts?
- Humour is a tricky business. Your Tweets should be witty, but will a young hire understand the boundaries of humor and entertainment appropriate to your target audience, or will your audience end up being offended?
- Social media savvy is not the same as tech savvy. Good social media requires a combination of both.
- Communication skills are critical. Before you let a young hire take over company blog posts, take stock of his or her writing skills.
Also read:
Social media: Good or bad for business?
How to be a social media success
Social media: Biggest risk is ignoring it
Originally published on Advisor.ca
