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Ever wonder what your pets do all day? Well, now you can find out.

That’s because a U.S.-based company called Whistle has released a wireless collar for pets that sends activity updates to owners via their smartphones.

More importantly, the product is popular with investors, says Financial Times, with venture capitalists having already poured $6 million into the company.

It adds many tech start-ups are looking to cash in on the $50 billion pet products market in the U.S. Read more.

For more on pets and animals, read:

Why pets should be in your will

Pets need insurance too

Place bets on racehorse investing

And if you really love cute animals, check out this collection of adorable baby photos on your lunch break (Warning: baby stingrays are a little creepy)

Originally published on Advisor.ca
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