Takeaway

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Today’s takeaway is…

An app for tradeoffs

Oranges2Apples is a new app for the iPhone, produced by the Duke Center for Behavioral Economics.

Before committing to any purchase, the user can find out what they might be giving up—the user inputs the price of the purchase and the app generates a list of alternative choices that may offer more bang for their buck.

Want more? Read: Apps meet behavioural finance

Originally published on Advisor.ca

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