business_strategy

social media

Do businesses risk irrelevance if they don't uti­lize social media tools?

Be it plumbers, bakers or candlestick makers, social media experts believe the technological shift has been so profound that ignoring the potential of Facebook, Twitter or the va­riety of other online social media platforms can be a self-inflicted wound.

"A year or two ago, I used to advise clients that if you're heart wasn't in it, don't invest the time in social media," said John Herman, a social media consultant in Newmar­ket. "But no longer. In this economy, it's a real leveler of the playing field, and if you're not online or using social media, you simply don't exist."

  • Full Story

    Source: Seacoast Online

    social media

    Originally published on Advisor.ca