Do businesses risk irrelevance if they don't utilize social media tools?
Be it plumbers, bakers or candlestick makers, social media experts believe the technological shift has been so profound that ignoring the potential of Facebook, Twitter or the variety of other online social media platforms can be a self-inflicted wound.
"A year or two ago, I used to advise clients that if you're heart wasn't in it, don't invest the time in social media," said John Herman, a social media consultant in Newmarket. "But no longer. In this economy, it's a real leveler of the playing field, and if you're not online or using social media, you simply don't exist."
Source: Seacoast Online