Aside from getting brand exposure, many businesses use social media to gain market and consumer insights, reports

But there’s one problem. The outlet adds most companies don’t know how to measure user activity or the success of their online campaigns.

Read: Most advisors aren’t keeping up with tech

According to a recent B2B Leaders survey, it finds, less than half of executives know how to calculate the ROI of social media—and out of that group, nearly half admit they can only gather meaningful metrics some of the time.

To check out more global social media statistics and for tips, click here.

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The current social media platform is not designed for advisors. A new platform designed for advisors just launched at

Wednesday, July 9 @ 1:05 pm //////

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