Aside from getting brand exposure, many businesses use social media to gain market and consumer insights, reports business2community.com.
But there’s one problem. The outlet adds most companies don’t know how to measure user activity or the success of their online campaigns.
According to a recent B2B Leaders survey, it finds, less than half of executives know how to calculate the ROI of social media—and out of that group, nearly half admit they can only gather meaningful metrics some of the time.
To check out more global social media statistics and for tips, click here.
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