People often have dismissive opinions about Twitter BEFORE they have any real experience using it. You may be one of those people.
From the outside, Twitter seems like a lot of people talking about frivolous things like what they ate for lunch. Even if you find compelling content, it seems like it could become a huge distraction, draining precious time and attention out of your work day. And how meaningful can any exchange be when it’s limited to 140 characters?
All of this is, to some extent, true.
Yet, there’s more to Twitter than meets the eye.
Facebook, it is said, is where you go to talk to the people you know. Twitter is where you go to talk to the people you would like to know.
Twitter holds a special status among the technically literate, the so-called “twitterati” and it’s precisely this elite status that make Twitter a magnet for online influencers.
Google+ is vying to be the new Twitter − or is it the new Facebook? − but that’s another column.
If you’re in the business of giving advice and influencing people, then Twitter is where you want to be. Twitter is a tool for building credibility and thought leadership, for meeting and networking with people of like mind and learning from those with thoughtful differences of opinion.
In short, Twitter is where online influence is born.
But beware: Twitter is not just another “marketing channel”. You have to use it intelligently and strategically. Here’s what I mean:
Follow these guidelines and you’ll be well on the way to growing your online influence.