There’s an old myth about life insurance: “the wealthier you are, the less you need insurance.” Like many other generally accepted “truths,” this one appears logical on its surface. But dig down a little deeper and you’ll find a different story.

The reality is: the more clients have, the more they have to lose. It may be time to rethink insurance.

While accumulating wealth is important, so too is protecting the assets clients have worked hard to build. Start the conversation by showing your clients the Protecting your wealth with insurance video, which highlights insurance protection as wealth protection. (Run time 2 minutes, 54 seconds).






This video was prompted by our Bright Paper entitled Life insurance for the wealthy: the myth-busting benefits, which focuses on insurance for the affluent.

Originally published on Advisor.ca