While there are plenty of opportunities to talk with your clients about protecting savings and investments against the impact of a long-term health or personal care need, convincing them to commit to a solution requires a whole other story.

When we talk about long-term care, we mean the costs associated with becoming fully dependent on someone else for care. A real need exists for Canadians to consider this risk as part of their overall financial plan and for advisors to explain a solution—long-term care insurance (LTCI)—as a way to mitigate that risk. But we still have a lot of work to do to show Canadians how LTCI protects them.

Only four per cent of the potential market in Canada for LTCI has purchased the product,1 even though the following survey and experience show Canadians have reasons to be concerned about paying for health care during retirement:

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Originally published on Advisor.ca