You understand how important financial planning its, but not all clients grasp its value. Here’s how to bust eight common myths.
There’s a lot of discussion around the unique needs and preferences of Gen Y. Is it worth the effort to get them in into your book?
Research the highest-earning professions in major cities and you’ll see doctors near the top of the list. They’re a great target market, but how can you get close to them?
Most advisors know it takes about six tries before prospects are on board
Advisors occasionally have current or former financial professionals as clients. There’s a tendency to think that because they’re insiders, they have minimal use for your advice. This worry’s usually unfounded.
It’s tough to compete on performance. When the stock market has a great year clients want the same, or better. They mention no-load index funds in every conversation. But when the market declines, they hold you responsible. “Yes, I like index funds, but I don’t like losing money,” they’ll say. What to do?
Many advisors who hold seminars declare victory when the curtain descends. That’s a mistake, because all their efforts will go to waste without effective follow-ups.
When putting on a seminar, most of the work goes into getting people to show up. But filling the room’s only the first step. Here are some tips for putting on great event.
Seminars can be a great prospecting tool. Here's how to make them a success.
You encourage friends, clients, neighbors and family to send you clients. What do you give back in return? Sometimes business leads fall on your lap. When considering several friends you could tell, how do you choose?