Empire expands into mutual funds

Who said mutual funds were dead? At a time when many insurers are scaling back their guaranteed income products, many are turning their focus to the mutual fund market.

Empire Life has joined the ranks, announcing today the launch of five funds, under its Empire Life Investments division, which has managed the firm’s segregated fund lineup for the past 45 years.

The initial offering consists of five Canadian funds, including a Monthly Income Fund, and five offerings under the Emblem Portfolios banner, which consists of a diversified target risk program.

“This is a logical extension of our wealth management business,” says Drew Wallace, president and CEO of Empire Life Investments Inc.

“The mutual fund industry has become increasingly complex and difficult to navigate over the past decade. We believe our mutual funds will appeal to advisors and their clients who want uncomplicated, conservatively managed solutions.”

The funds will be managed using the same conservative, value-oriented and disciplined style, under the leadership of the firm’s chief investment officer, Gaelen Morphet, CFA.

Investors in the funds are automatically enrolled in the Empire for Life Loyalty Program, which offers fee discounts to long-term investors.

Staff

The staff of Advisor.ca have been covering news for financial advisors since 1998.