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By James Langton | December 1, 2023
2 min read
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The Financial Planners Standards Council announced the appointment of its new president on Wednesday. Even though it was only Cary List’s first day on the job, he has big plans for the FPSC, including making its CFP marker an industry-required designation.
List describes himself as one of the “lucky few” who wrote and passed the first Canadian CFP exam in 1997. Since then, he’s worked with the FPSC first as a volunteer, then as a vice-president and more recently as acting president.
With 17,000 accredited CFPs in Canada, List calls the designation the gold standard within the planning community. But he notes the FPSC has to be better at promoting the CFP brand to both the public and the wider financial services industry.
His first order of business will be to ramp up recruitment outside the industry. “We need to continually attract new people to the profession. We haven’t focused greatly on that because we had tremendous growth from within. We need to get more people from the outside, not just from within the industry,” he says.
He wants financial planning to be viewed as a profession similar to medicine or law so young people will pursue an education that directs them towards the financial planning career path.
He views the CFP as uniquely qualified accreditation that can enhance the legitimacy of financial planning because it can be a rallying point to develop a strong professional association and a benchmark to be used by regulators. He says the FPSC will try to foster the development of both.
“We could help foster an environment so that the [CFP] community has access to an association,” he says. He doesn’t rule out the FPSC also tackling advocacy head-on, but he would prefer the organization focus on standards setting and certification. List points out that the FPSC wouldn’t create an association from scratch, but would like to work with existing professional groups to build the foundation.
He would also like to strengthen the FPSC’s relationship with regulators. “We’ll work to make sure that regulators are more aware of the CFP certification program, and continue to embrace the CFP. Ultimately, whether it’s regulated or not, we want to see the CFP as the professional standard.”
Filed by Mark Noble, Advisor.ca, mark.noble@advisor.rogers.com
(05/09/07)
![]() |
The Financial Planners Standards Council announced the appointment of its new president on Wednesday. Even though it was only Cary List’s first day on the job, he has big plans for the FPSC, including making its CFP marker an industry-required designation.
List describes himself as one of the “lucky few” who wrote and passed the first Canadian CFP exam in 1997. Since then, he’s worked with the FPSC first as a volunteer, then as a vice-president and more recently as acting president.
With 17,000 accredited CFPs in Canada, List calls the designation the gold standard within the planning community. But he notes the FPSC has to be better at promoting the CFP brand to both the public and the wider financial services industry.
His first order of business will be to ramp up recruitment outside the industry. “We need to continually attract new people to the profession. We haven’t focused greatly on that because we had tremendous growth from within. We need to get more people from the outside, not just from within the industry,” he says.
He wants financial planning to be viewed as a profession similar to medicine or law so young people will pursue an education that directs them towards the financial planning career path.
He views the CFP as uniquely qualified accreditation that can enhance the legitimacy of financial planning because it can be a rallying point to develop a strong professional association and a benchmark to be used by regulators. He says the FPSC will try to foster the development of both.
“We could help foster an environment so that the [CFP] community has access to an association,” he says. He doesn’t rule out the FPSC also tackling advocacy head-on, but he would prefer the organization focus on standards setting and certification. List points out that the FPSC wouldn’t create an association from scratch, but would like to work with existing professional groups to build the foundation.
He would also like to strengthen the FPSC’s relationship with regulators. “We’ll work to make sure that regulators are more aware of the CFP certification program, and continue to embrace the CFP. Ultimately, whether it’s regulated or not, we want to see the CFP as the professional standard.”
Filed by Mark Noble, Advisor.ca, mark.noble@advisor.rogers.com
(05/09/07)