PUR Investing to sub-advise for Horizons

By Staff | September 20, 2013 | Last updated on September 20, 2013
1 min read

Horizons ETFs Management (Canada) Inc. and its affiliate AlphaPro Management Inc. have announced the appointment of PŮR Investing Inc. as sub-advisor to the Horizons Active Diversified Income ETF (HAA).

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HAA seeks to provide Canadian investors with a consistent rate of return balanced between current income and long-term capital growth. To achieve its objective, HAA invests in a balanced portfolio that includes ETFs.

PŮR is headed by Mark Yamada, who has over 35 years of experience in asset management. PŮR is focused on building ETF portfolios for individual investors based on proprietary risk optimization protocols or “risk portfolios.”

PŮR will use a tactical asset allocation strategy seeking to maintain HAA’s risk exposure at a consistent level. PŮR will reduce risk during periods of heightened volatility, and increase risk during periods of lower volatility. The objective will be to optimize risk-adjusted returns while maintaining a consistent level of risk.

“The client’s risk exposure remains constant, regardless of what’s going on in the market. Others rebalance to a fixed asset mix, an approach that has proven to be disappointing through severe market crises,” Yamada told Advisor.ca.

HAA’s management fee is 0.70%.

Mark Yamada is a regular contributor to Advisor.ca and Advisor’s Edge Report.

Also read:

The benefits of ETF fee transparency

Horizons alters ETF name, fee structure

Advisor.ca staff


The staff of Advisor.ca have been covering news for financial advisors since 1998.