Reuters to snap up brand protection firm

Thomson Reuters has signed a deal to purchase MarkMonitor, a company that provides online brand protection. The acquisition is subject to regulatory approvals. Terms of the transaction were undisclosed.

“We’ll be able to deliver advanced technologies to keep customers one step ahead of brandjackers and reduce the enormous risk posed to brands online,” says David Brown, president, intellectual property solutions, Thomson Reuters.

Irfan Salim, president and CEO of MarkMonitor will join Reuters. He says, brands that protect their domain name see return on investment, including lower online advertising costs, higher revenue, and greater customer satisfaction.

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