Sun Life named “most trusted” life insurer

Sun Life has been named the “most trusted brand in Life Insurance” for the second consecutive year, by a Harris/Decima poll commissioned by Reader’s Digest for its 2011 Trusted Brand awards.

In the poll, respondents were asked to indicate, unprompted, the company they consider the most trusted brand for life insurance. Sun Life ranked higher than 38 other insurers, receiving 14% of unaided votes in 2011, up from 10% in 2010.

Participants were then asked to consider whether the brand they were thinking of possessed several different attributes including superior quality, excellent value, an understanding of its customer’s needs and whether they would recommend the brand to others, as an indication of their trust.

“At Sun Life Financial, our brand is a promise we make to everyone we have the privilege of being affiliated with. Our employees and advisors live the brand every day and it’s our pleasure to conduct our business in a way that honours that promise,” says Lori Landry, Vice-President, Marketing, Sun Life Financial Canada. “Being recognized as the most trusted brand in Life Insurance is a great compliment from Canadians.”

Staff

The staff of Advisor.ca have been covering news for financial advisors since 1998.