Home Breadcrumb caret Industry News Breadcrumb caret Industry How millennials will affect your stocks Within the next five years, millennial consumption patterns will affect market behaviour, says Business Insider. By Staff | May 20, 2014 | Last updated on May 20, 2014 1 min read In the next five years, millennial consumption patterns will affect market behaviour, says Business Insider. Because of the millennials’ more active lifestyle, fitness companies’ stocks, like Nike, will rise in value. Read: 5 ways to understand millennial clients Millennials aren’t large consumers of candy and junk food, so corresponding stocks, like Hershey, will decrease in value. For more millennial-related stock moves, go here. Also read: Wage gap narrowing as Millennials demand gender equality Millennials invest early, think long term Are your clients getting the best stock prices? Staff The staff of Advisor.ca have been covering news for financial advisors since 1998. Save Stroke 1 Print Group 8 Share LI logo