You’re planning to attend a ritzy charity event. Here are five tips to help you prospect.
- Before you commit to going, find out who’ll be attending. Then do an Internet search for topical issues so you have some conversation starters. For instance, if it’s an event for pharmacists, you could ask people what they think about Loblaws’ recent acquisition of Shoppers Drug Mart.
- At the event, make eye contact with the prospect and approach her with a smile. Give her a strong handshake and introduce yourself.
- Break the ice with a compliment. Say, “That’s a beautiful necklace.” Or ask a simple question that will evoke a positive response, like, “Are you enjoying the evening?” Odds are, the other person feels just as awkward as you do when meeting new people, so this will help both of you feel comfortable.
Read more:How to talk to wealthy prospects
Rosemary Smyth is a Victoria-based coach with Rosemary Smyth & Associates and author of 101 Success Tips and Strategies for Financial Advisors.