Prospect generation: Survey shows seminars more appealing for female advisors

By John Craig | March 17, 2004 | Last updated on March 17, 2004
2 min read
  • Survey finds advisors favour equities, trusts
  • Prospecting: Your greatest single day-to-day challenge solved!
  • Painless prospecting — Marketing through “advocacy” clients
  • Prospect marketing is more likely among insurance specialists (40%) than brokers (18%) and financial planners (19%)
  • Networking and alliances with referrals from colleagues or COIs is a more common strategy among those with 5 to 10 years experience (27%) compared to more than 10 years (16%)
  • Networking and alliances with referrals from colleagues or COIs is a more common strategy among those licensed to sell securities (31%) compared to those with a mutual fund or insurance license (21%)

    All of the above findings are based on the results of the December/January fielding of the Advisor Industry Panel. A total of 391 online interviews were completed by investment advisors, brokers, financial planners and insurance specialists with a response rate of 68.8%.

    Filed by John Craig, john.craig@advisor.rogers.com

    03/17/04

    John Craig

  • Survey finds advisors favour equities, trusts
  • Prospecting: Your greatest single day-to-day challenge solved!
  • Painless prospecting — Marketing through “advocacy” clients
  • Prospect marketing is more likely among insurance specialists (40%) than brokers (18%) and financial planners (19%)
  • Networking and alliances with referrals from colleagues or COIs is a more common strategy among those with 5 to 10 years experience (27%) compared to more than 10 years (16%)
  • Networking and alliances with referrals from colleagues or COIs is a more common strategy among those licensed to sell securities (31%) compared to those with a mutual fund or insurance license (21%)

    All of the above findings are based on the results of the December/January fielding of the Advisor Industry Panel. A total of 391 online interviews were completed by investment advisors, brokers, financial planners and insurance specialists with a response rate of 68.8%.

    Filed by John Craig, john.craig@advisor.rogers.com

    03/17/04