Robo-advisor Smart Money for Her targets women

A new robo-advice platform aimed at female investors has launched in Canada.

Smart Money for Her (SM4H) allows women to invest a minimum of $500 into ETFs. The platform uses a goals-based approach and incorporates “several women-aligned assumptions,” its website says, including longer life expectancy and different career paths.

The platform was developed by The Women’s Collection Inc. (TWC), a financial wellness provider based in Oakville, Ont., and Toronto-based Smart Money Capital Management.

“This exclusive program is designed to provide female investors, during each life stage, with customized educational tools and content,” TWC founder Tuula Jalasjaa said in a release.

Mackenzie Investments is a founding sponsor of TWC.

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