A new robo-advice platform aimed at female investors has launched in Canada.
Smart Money for Her (SM4H) allows women to invest a minimum of $500 into ETFs. The platform uses a goals-based approach and incorporates “several women-aligned assumptions,” its website says, including longer life expectancy and different career paths.
The platform was developed by The Women’s Collection Inc. (TWC), a financial wellness provider based in Oakville, Ont., and Toronto-based Smart Money Capital Management.
“This exclusive program is designed to provide female investors, during each life stage, with customized educational tools and content,” TWC founder Tuula Jalasjaa said in a release.
Mackenzie Investments is a founding sponsor of TWC.