What are your advisor’s credentials, and how do you know?

Paul Wilson, 55

IT security sales professional, Toronto

My advisor has CFP, CIM and FCSI designations, which I became aware of by looking at his email signature. I’m not familiar with these designations, though I’m confident I could look them up. I trust they’re genuinely earned because of my advisor’s job position at a bank and because I chose him based on a recommendation.

Shannon MacDonald, 47

Environmental specialist, Port Hood, N.S.

I don’t know my advisor’s exact credentials, but on his business card it says “senior financial advisor.” That, to me, means both age and experience, and he has a relatively high position at his firm. Also, on LinkedIn, his profile indicates he was on an IIROC district council, which I know is a regulatory body. But I chose him on a recommendation, not on his credentials.

Nan X, Fifties

A small town in Ontario

I don’t know my advisor’s credentials, but I trust him because he’s a long-time, well-known resident of the community. My in-laws are also clients, and my advisor works at a reputable office with chartered accountants. I know the owner of the business—a CFA who’s a charismatic community leader.

Michelle Schriver

Michelle is Advisor.ca’s managing editor. She has worked with the team since 2015 and been recognized by the National Magazine Awards and SABEW for her reporting. Email her at michelle@newcom.ca.