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Madeleine Sinclair is the new head of iShares Canada with Toronto-based BlackRock Asset Management Inc., the firm said in an internal announcement.

Sinclair brings more than 20 years of industry experience to the role, with 19 of those years at BlackRock.

Most recently, she was a national sales manager at iShares U.S. Wealth Advisory, which focuses on the accelerated adoption and implementation of iShares ETFs with advisors.

Sinclair’s “passion for clients, commercial vision and ability to leverage partnerships across the organization make her uniquely suited to advance and execute our strategic plan in Canada,” the announcement said.

Sinclair will oversee institutional and retail distribution, product development and markets, and business management and sales enablement. She’ll relocate to Toronto, the announcement said.

Former head of iShares Canada Pat Chiefalo left the firm last month and is now head of ETFs and indexed strategies for Canada with Invesco.