Canadians’ generosity will be on display this year with 86% reporting that they’ll engage in some sort of charitable activity during the holiday season, shows a BMO Harris study.
The study also revealed how Canadians intend to support various charitable causes during the months of November and December:
- 52% have already, or will be, donating money
- 49% have already, or will be, donating canned goods or a food basket
- 47% have already, or will be, donating clothing
- 23% have already, or will be, volunteering
The study also explored what percentage of Canadians donated to various charitable causes in 2013, the average amount they gave, and the sectors they supported. The study found:
- 77% donated to a charitable cause in the past 12 months (down from 79% in 2012).
- The average amount donated was $580 (up from $557 in 2012).
The most popular causes Canadians supported in 2013 include:
- 63% health and medical
- 41% anti-poverty
- 23% religious
- 21% animal welfare
- 13% foreign aid
|Region||% who are doing some sort of charitable giving this holiday season||% who are donating cash this holiday season||% who are donating canned goods/food basket this holiday season||% who are donating clothing this holiday season||% who are volunteering this holiday season||% who donated money to a charity in the past 12 months|