Advisor’s Edge has been acquired by Toronto-based business-to-business publisher Newcom Media Inc.

The transaction also includes Conseiller, the brand’s French counterpart, and sister publications Investment Executive and Finance et Investissement.

“We are excited to welcome these prestigious brands to the Newcom family,” says Joe Glionna, president of Newcom. “It’s not often you get a chance to buy a market leader of this size that will basically be a plug-and-play with the rest of Newcom.”

The editorial, sales and support teams will remain the same under the new ownership. Stefanie MacDonald, publisher of Advisor’s Edge, says that readers can expect the brand’s existing coverage and quality to continue.

“Newcom’s motto is: ‘We serve our customers best by putting our readers first,’” says MacDonald. “This has always been our philosophy and we are pleased to be joining a company that shares our guiding principles.”

The acquisition, which boosts Newcom’s size by 50%, is the company’s fifth since 2015. The family-owned-and-operated business also serves the insurance, dental, supply chain and other professional markets through its specialized print, digital and event offerings.

In September 2018, Newcom Media made its second appearance on the Growth 500 ranking of Canada’s fastest-growing companies, produced by Canadian Business. Headquartered in Toronto, the company has operations in Quebec and the U.S.