B2B Trust has signed an agreement with Sentry Investments for the distribution of investment and RRSP loans, with B2B Trust offering preferred rates to Canadian investors buying Sentry mutual funds.

“It’s with great pleasure that we add Sentry to our increasing list of distribution alliances,” says Susi McCord, senior vice-president, marketing and distribution at B2B Trust. “Teaming up with Sentry illustrates our commitment to providing broader investment options to both advisors and their clients.”

B2B Trust provides investment and RRSP loan options to advisors and agents in the mutual fund and insurance sectors, as well as through dealers and managing general agencies.

“B2B Trust investment and RRSP loans offer a wide range of product options and competitive rates; features that are very important to our clients,” says John F. Driscoll, Sentry’s founding chairman, president and CEO. “We are excited to add these loan programs to the services we offer and look forward to building a successful partnership with B2B Trust”