Sun Life Financial recently expanded its services; the company teamed up with the Canadian Football League to offer financial planning aid to all players across the league’s eight teams.
The main goal of the partnership is to provide athletes with financial support and help them prepare for their post-football years.
“Athletes share the same concerns as other Canadians when it comes to saving money and planning for their retirement,” says Mary De Paoli, executive vice-president and CEO, Sun Life Financial.
And since players often have short-lived careers—the average stint is three years long—the company is offering seminars for those interested in stepping into the office after retiring from the field.
The classes will teach them about what it takes to become an advisor. And, in fact, four former CFL players have already become financial planners.