CIBC has unveiled its first new logo in almost 20 years as the bank looks to refresh its image.
The bank said in a release that the rebrand follows the expansion of its platform across North America, leading to a broader focus on “meeting the needs and expectations of clients on both sides of the border.”
When CIBC’s third-quarter results dropped in August, president and CEO Victor Dodig referenced the brand’s new motto, stating in a release: “We continue to deliver purpose-driven growth across all of our business units as we work with our clients to help them achieve their ambitions.”
The bank also laid out a series of client service-related investments in a Q3 investor presentation, noting for example that it has partnered with Microsoft to leverage cloud-computing platform Azure for making quick, data-driven decisions that improve service.
As part of its modernizations, CIBC is also working to finish construction of CIBC Square, its new global headquarters in Toronto.
The bank says the new logo is inspired by its 1966 double-chevron logo that was created to celebrate the bank’s 100-year anniversary. CIBC last updated its logo in 2003.
The bank says it will launch the new brand on Sept. 23, and roll it out on banking products and locations over the coming year.
CIBC has always prioritized clients’ goals, Dodig said in the release, but, “The pandemic highlighted again the role we play in our clients’ lives.” In the years to come, he added, “it’s more important than ever that our brand captures the bank we are today — one with a North American platform for growth, a client-centric culture, and a focus on the future for our stakeholders.”