Home Breadcrumb caret Industry News Breadcrumb caret Industry Custom portfolios now offered by robo ModernAdvisor ModernAdvisor has launched a Custom Portfolios service, which will enable investors to personalize their portfolios based on their needs and preferences. By Staff | December 9, 2016 | Last updated on December 9, 2016 1 min read ModernAdvisor has launched a Custom Portfolios service, which will enable investors to personalize their portfolios based on their needs and preferences. When designing such a portfolio, ModernAdvisor will take clients’ total net worth into account rather than not just the portion it manages. “Our range of standard portfolios work well for most investors, [but] we often come across clients with special circumstances,” says Navid Boostani, co-founder and CEO of ModernAdvisor. “They may have substantial liquid or illiquid investments outside of ModernAdvisor that should be considered when designing a suitable portfolio. So, for these clients, we now offer to take a holistic view of their net worth.” Read: Op-ed: Robos offer more support than you think ModernAdvisor uses ETFs to build its custom portfolios and the service is available to clients who invest $150,000 or more with the firm, at no additional cost. Clients who qualify work with internal registered investment advisors. “[Clients] can get a customized portfolio for an annual fee of 0.40% or less, which is unprecedented in Canada”, says Boostani. Read: Robo-advisor offering responsible investment portfolios Which firms are best positioned to compete with robos? Staff The staff of Advisor.ca have been covering news for financial advisors since 1998. Save Stroke 1 Print Group 8 Share LI logo