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Darie Urbanky has been appointed president of Toronto-based CI Financial Corp., effective immediately.

Urbanky, who is also the firm’s chief operating officer, has 23 years of experience at CI, including roles in investment management, advisory and wealth management operations, sales and marketing, and corporate systems.

He was named executive vice-president and COO in 2018, and played a key role in CI’s acquisition of BBS Securities Inc., Virtual Brokers and WealthBar Financial Services Inc.

“Darie brings a unique and essential combination of experience in management, technology and operations to his new role,” CI CEO Peter Anderson said in a release. “He has successfully led the transformation of key parts of our operations through technology and innovation.”

Urbanky succeeds Sheila Murray as president. Murray retired in March and currently serves on the CI board of directors.