How to name your hedge fund

Having trouble coming up with your company or fund name?

If you’re looking for some suggestions, why not try out the hedge fund name generator (yes, it’s a real tool). It spits out random three-word combinations, which end with terms such as capital, partners, trust, and associates, among others.

And some of them aren’t bad; the most-liked include Gold Bay Funds, Oak Stone Holdings and State Hill Securities.

Read: How to create your brand

Also check out marketfolly.com’s analysis of how funds and firms usually choose their names. Using a three-step process, they offer several helpful hints for struggling marketers and entrepreneurs.

For example, if you dislike your own name, why not use a popular or favourite character name? If you’d prefer to choose a classy name, however, rivers and trees—preferably large ones—offer some timeless choices.

And if you plan to go public, you’d better start thinking of a ticker symbol too. In our November 2011 Advisor’s Edge Report, we found a few niche stocks with distinctive symbols; one agribusiness ETF appropriately chose MOO, and a NASDAQ Smartphone index snapped up FONE as their ticker.

Read: Building your brand and What makes a great logo?