Investors want Canadian-owned investments, global expertise

By Staff | September 18, 2017 | Last updated on September 18, 2017
2 min read

Clients and advisors share their thoughts — 50 of them — in a survey sponsored by Mackenzie Investments.

More than three-quarters (78%) of investors surveyed say it’s important for advisors to offer products and services from Canadian-owned asset management companies. Just under three-quarters (72%) say it’s important for asset management companies to have unique expertise in global investing.

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And most investors (91%) expect their reliance on socially responsible investments to increase or stay the same in the next two to three years.

Other highlights:

  • 53% of advisors expect clients to increase their international investments over the next 2-3 years.

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  • Women are more likely than men (35% versus 27%) to refer their advisors to others.
  • 87% of advisors believe their clients fully disclose their current financial situations.
  • 33% of investors say they would like to have contact with their advisors monthly or more often via email.

Interestingly, 92% of advisors think sharing articles or other relevant information is important to investors, but not as many investors agree (68%).

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About the survey

The survey, conducted by Environics, used data from the following:

  • an Environics survey of 412 Canadian advisors completed online between June 20 and July 12, 2017. A probability sample of the same size would yield a margin of error (MOE) of +/- 4.8%, 19 times out of 20.
  • an Environics survey of 1,247 Canadians 18-75 years old, who have an investment portfolio or plans to begin investing in the near future, completed online between June 27 and July 11, 2017. A probability sample of the same size would yield a MOE of +/- 2.8%, 19 times out of 20.
  • PMG Intelligence research of 1,184 Canadians, holding $10,000 or more in investable assets, and who participated in the research between March and April 2017.
Advisor.ca staff

Staff

The staff of Advisor.ca have been covering news for financial advisors since 1998.