microphones sitting on table

Michel Laurin has been appointed president and chief operating officer of the Quebec-based insurance firm Lussier Dale Parizeau, the company said in a press release on Wednesday. Laurin will assume the position on Sept. 9. 

For the past 17 years, Laurin held roles at Industrial Alliance, including president and COO, home and auto insurance; and, more recently, senior vice president, national operations, car dealer services.

Lussier Dale Parizeau offers life and health insurance, in addition to personal and business insurance.

Lussier Dale Parizeau plays an important role as an insurance and financial services firm in Quebec due to its presence throughout the province, the size of its clientele and the diversified range of its products and services,” Laurin said in the release. “I look forward to contributing to innovative approaches and creating a unifying and mobilizing role with the teams.”