Home Breadcrumb caret Industry News Breadcrumb caret Industry National Bank Insurance partners with insurtech company to target online sales Breathe Life has designed the bank’s latest term life insurance solution By Staff | December 14, 2018 | Last updated on December 14, 2018 1 min read © rostislavsedlacek / 123RF Stock Photo National Bank Insurance (NBI), a trademark of Montreal-based National Bank of Canada, has partnered with Breathe Life, a Montreal-based insurtech company that specializes in direct online insurance distribution. The partnership will accelerate online availability of life insurance products to clients in a secure way, a release says. NBI’s latest term life insurance solution, designed by Breathe Life, will be offered via a network of licensed agents attached to National Bank Insurance Firm Inc., the release says. The solution features an integrated single-session quote creation and application process, and offers up to $30,000 of critical illness coverage and up to $750,000 of coverage eligibility. Ian Jeffrey, co-founder and CEO of Breathe Life, noted that the life and health insurance category is a relatively untapped financial segment, especially online. NBI has “seized the opportunity […] in reshaping the insurance industry with a customer-centric approach,” he said. Since NBI’s term life insurance product has been offered online, 70% of traffic and purchases originate from mobile devices, says the release. Also read: Can the insurance industry survive disruption? Staff The staff of Advisor.ca have been covering news for financial advisors since 1998. Save Stroke 1 Print Group 8 Share LI logo