RBC advisors have a new tool to serve clients online, effectively blurring the line between human advisor and robo-advisor.
The bank is using live video to connect clients with advisors in real time, using an online advice platform called MyAdvisor.
The platform allows both client and advisor to view and adjust a dashboard showing the client’s savings and investment goals, and can establish actions to achieve those goals. Adjustments made on either side are viewed in real time.
Now being piloted in Ontario, MyAdvisor is using feedback from pilot participants ahead of its national launch by midyear.