Sterling Mutuals moves to new digital wealth platform

Windsor, Ont.-based Sterling Mutuals Inc. has announced it will use Pascal Financial’s new digital wealth management platform.

Pascal will launch the platform, which features investment algorithms powered by artificial intelligence, later this quarter, with future launches planned for the U.S. and Cayman Islands.

“Pascal’s advanced user design and functionality, client and advisor advanced alerts engine, behavioural finance and client engagement tools, investment portfolio tools and bulletproof compliance will keep Sterling at the leading edge of our industry,” Sterling Mutuals CEO Nelson Cheng said in a release.

Sterling Mutuals has more than $4 billion in assets under administration and more than 300 advisors and support staff.

Maddie Johnson

Maddie is a freelance writer and editor who has been reporting for Advisor.ca since 2019.