The relationship between Canadian investors and investment advisors is overwhelmingly positive, according to a national survey of investors commissioned by the Investment Industry Association of Canada (IIAC) and conducted by Advisor Impact.

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When asked to measure their overall level of satisfaction with their investment advisor on a scale of one to 10, 86% of respondents rate their satisfaction at seven or higher, while 72% rate it at eight or higher.

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On the issue of value relative to fees paid, almost two-thirds of clients (63%) say they receive high or very high value relative to fees paid. Seventy-eight percent say their primary advisor adds value above and beyond market performance.

While the results suggest a high level of trust in advisors, only 32% of Canadian investors say they trust the investment industry as a whole.

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